URBN's A.d.a.p.t. ERG Wins Seramount Award
Diversity and Inclusion May 13, 2025
URBN’s A.d.a.p.t. Employee Resource Group won Honorable Mention for the Anthropologie Adaptive Clothing Line in the competitive Business Impact category of Seramount's 2025 ERG Impact Awards!
The collection was a result of a collaboration between Anthropologie and URBN’s A.d.a.p.t. ERG, a resource group dedicated to promoting accessibility and inclusivity for the URBN community and brands. Every step of development, from design to sourcing expert outside consultants and production, was a collective labor of love, showcasing an unwavering dedication to crafting a collection that resonates with all individuals.
“We are thrilled to be included in the Seramount ERG Awards in the Business Impact category! Listening to our community is at the heart of everything we do at Anthropologie. Our ERGs serve as invaluable voices, guiding us toward inclusivity and innovation. When the concept for an adaptive clothing line emerged, it immediately resonated with our team,” said Holly Thrasher, Chief Merchandising Officer, Apparel, Accessories, Beauty & Weddings. “We’re committed to serving every member of our community, and this felt like a natural extension of that commitment. This collection is a testament to the power of community-driven ideas and our dedication to creating meaningful opportunities for all.”
With a focus on solution-oriented design, the collection offers features such as ease of use, innovative functionalities, adaptability, adjustability, and superior comfort without compromising on Anthropologie’s signature style.
