NUULY is a new way to experience clothing—change is here.

Launching a clothing rental subscription service might seem like a bit of an unusual move for a company known for experiential retail concepts, but it's right in line with our mission since 1970: encouraging customers to express themselves through their wardrobes and the spaces they keep.

Our unlike-anywhere-else curation of hundreds of designers and labels—and not just from our own brands—is designed to give you everything you need to get inspired, get creative and explore all the different aspects of your individual style, we're here so you can get dressed the way you want.

URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues, and Nuuly. We are passionate, creative and entrepreneurial. We create unique retail experiences with an eye toward creativity and a singular focus on pleasing our customer.