Our established ability to understand our customers and connect with them on an emotional level. The reason for this success is that
our brands — Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN — are both compelling and distinct. Each
brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment.
In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which
hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling
vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive
that the customer feels an empathetic connection to the brand and is persuaded to buy.
California Transparency in Supply Chain Act - URBN