June 22, 2016
After a successful collaboration last fall, which featured an exclusive women’s wear collection, Fila and Urban Outfitters have teamed up once again to expand the nostalgic line to include a men's collection.
The new styles feature timeless Fila looks with a retro vibe and all items reflect a return to Fila’s classic styles. The Fila campaign images are showcased through billboards in top markets, including Times Square in New York City.
“Urban Outfitters is thrilled to once again team up with Fila to extend our partnership with this fun, retro-inspired collection,” said Rachel Albright, Director of Creative Marketing and Content at Urban Outfitters. “Building upon the success of our women’s launch last fall, this dual-gender campaign offers our brands the opportunity to speak to all of our customers.”
Click here to check out the Fila + UO collection.