January 9, 2017
Urban Outfitters, Hanes, and Champion are excited to introduce The Class of 2017 – the brands’ new and exclusive campaign featuring 16 up-and-coming creative minds and their positive messages as they continue to carve the cultural landscape during this new year. The campaign features artists, writers, musicians, art curators, and students who are challenging the status quo and forging the path ahead with hope and optimism.
For the shoot, the cast customized Hanes tees with their own personal slogans and messages. The campaign will live across social and web platforms, with confessional-style social videos from the cast and blog features for every creative.
The collection includes exclusive two-packs of Hanes classic tees, as well as Champion essential pullover hoodies and sweats in all the best colors of the season. The Champion and Hanes collection launched on January 2, and is available at urbanoutfitters.com and in select Urban Outfitters stores.
Click here to meet The Class of 2017.