August 16, 2016
In a recent Glossy article, Urban Outfitters' revived interpretation of popular ‘90s fashion is featured. Tommy Jeans for Urban Outfitters is one of the latest partnerships, which comes on the heels of exclusive collections with Calvin Klein, Wrangler, Fila and Adidas Originals. You've seen these throwback styles before: cropped T-shirts, sweatshirts with simple logos, high-waisted jeans, white sneakers, chokers and more.
Trish Donnelly, Urban Outfitter’s President of North America, said that the company was focusing on defining trends with “greater conviction.” Added Glossy, "While riding the resurgence of these original brands, Urban Outfitters is at the same time curating how the trend is packaged and sold today. The pieces in each collection are picked and styled by the Urban Outfitters product team, and the result is an instantly recognizable yet modernized version of the ’90s vibe."
Click here to read the full article.