October 3, 2016
Anthropologie brings nature indoors with its fall desert cactus window displays. Combining gentle hues with interesting surface treatments, the windows capture a fresh side of the plant. The installation has 2D and 3D elements, capturing the depth and strength of a cactus in its natural setting. The neutral palette, consisting of greens and pinks, offers a smooth transition of colors and brings to life a dimensional and sophisticated plant.
The displays are crafted with two materials: spackle and fabric, which are applied in a way that showcases the plant’s vibrant personality and textural complexity. Raw fabric edges are left visible while paste is left rough, thereby keeping the textural integrity intact.
The design process is a team effort. Anthropologie Display Director, Erika Lavinia, first develops the creative concepts and then collaborates with the store display coordinators to execute the concepts and offer multiple variations. Displays are tweaked and adjusted depending on the store so that the end product is different across all stores.
Displays are updated on a recurring rotation, introducing new and exciting visuals five times per year. As window displays transition to the next season, displays are dissembled and components are repurposed. In some cases, materials are auctioned off to benefit local causes or donated to community libraries, museums and schools. Created from reclaimed materials that are affordable and easy to use, Anthropologie encourages you to come up with your own interpretation of the desert cacti.