We give a new lease on life to buildings by transforming an existing space into a unique retail store. Our store design teams embrace the history of a structure by layering old and new in a way that represents the URBN brand. In 2014, our Urban Outfitters brand inhabited one of Los Angeles' most historic establishments: The Rialto Theater. Working with The Los Angeles Historic Theater Foundation and members of the Bringing Back Broadway initiative, we restored the building’s legendary marquee, which was built in 1917. The interior features a combination of found objects, custom built installations, and subtle hints of the famous Broadway theater, complete with a movie screen on the back wall and a collage of retro horror films near the second floor fitting rooms.
The greenest building is one that has been built already. Thus, our sustainable design strategy for our Corporate Campus at Philadelphia Navy Yard centered on historic restoration and reuse. We recycled concrete to become landscape pavers, and materials and artifacts found onsite were used again. Old doors were merged together to form walls, wood floors were reclaimed from a high school basketball court and timbers found onsite now form a central staircase that connects all three levels of the Shared Services building.
We are passionate about eliminating single-use items, especially those that pose a threat to the environment like plastic. Our Urban Outfitters and Free People stores use lightweight, fabric shopping bags that customers can reuse for many purposes beyond retail. Made of polypropylene fabric that does not tear, the bags can be washed and used for many years. We love seeing our customers using them for grocery shopping, a book bag or even an overnight tote!
Being green is not a new concept to us, and our corporate campus utilizes nature throughout its design. A central courtyard weaves between two buildings and links them to a landscaped dry dock. Old rail lines arch through green spaces and serve as paths between buildings. Located along this same courtyard, our campus’ largest building serves as a public space, which has indoor landscaping, offices for our Shared Services team and a cafeteria with views of the nearby ships and Delaware River.